Originally published on LinkedIn, 30 November 2025.
In the beauty industry, trends come and go faster than a bad set of acrylics. But successful franchises? They don’t chase trends, they make strategic mooves that protect their partners, grow the brand and keep clients coming back.
That’s exactly how we do things at Mooeys. And nothing demonstrates this better than our decision to introduce laser hair removal into our franchise model.
From the outside, adding laser might look like an obvious service upgrade. But behind the scenes? It represents our entire philosophy: thoughtful, strategic, data-backed business decisions with absolutely no winging it.
Here’s the real story.
Clients Weren’t Leaving Us for Better Salons…They Were Leaving Us for Better Technology.
Let’s be honest — waxing is our superpower. We’re really really good at it. But even with the best waxing experience around, clients eventually started saying: “I’m switching to laser.”
Not because Mooeys wasn’t delivering. Not because someone else was cheaper. But because they were ready for the next stage of their hair-removal journey.
And this is where the reality check came in:
We were losing loyal clients to a treatment we didn’t offer.
For a franchise brand, that’s the kind of leak that can weaken the whole network. And smart franchises? They don’t ignore leaks — they engineer solutions.
Laser wasn’t a trend for us. Laser was a business necessity.
Laser Is Not Something You Can 'Just Add' to a Salon
Laser might be popular right now, but it’s not a service you casually tack onto a menu.
It requires:
specialist laser physics training
a deeper level of insurance
strict health & safety
therapists with the right aptitude
£20k+ equipment
robust consultation processes
accurate patch testing
a carefully executed launch
In other words? Laser is a big deal. And big deals need big thinking.
This is where franchising becomes powerful.
Instead of each salon owner trying to figure this out alone, we handle the research, the testing and the implementation, then give franchisees the refined version that actually works.
The Mooeys Method: How We Make Big Business Mooves
At Mooeys, we don’t make decisions based on excitement or “everyone else is doing it.” We make them based on what we lovingly call The Mooeys Method — a process we use to vet every major change or service introduction.
Here’s how it works:
1. We start with data, not vibes
Before we even consider a treatment, we look at:
what clients are booking
what the market is doing
which services are declining
where salons are losing clients
what has long-term staying power
Laser ticked every box.
2. We ask our clients
We ALWAYS survey first.
“What treatments do you want next?” “Would you book laser?” “What matters most to you?”
If demand isn’t strong, we don’t launch. Simple.
3. We build a waitlist before spending £1
A big one.
If clients join a waitlist before launch, we know:
pricing is right
demand is genuine
the diary will fill
the investment can be repaid quickly
If the waitlist is weak, the timing is wrong.
4. We calculate proper ROI
Laser equipment costs around £20k. We run the numbers:
pricing strategy
therapist time
break-even point
repayment timeline
projected revenue
diary utilisation
This ensures new services HELP our salons grow, never burden them.
We train properly...not the bare minimum
Manufacturer training? A good start, but nowhere near enough.
Our team learns laser science, laser light behaviour, safety protocols, and how to get consistent results. Because our clients deserve excellent outcomes, not experiments.
6. And only then do we launch.
When:
✔ data supports it ✔ clients want it ✔ the numbers work ✔ safety is rock-solid ✔ the training is exceptional ✔ franchisee risk is low
…THEN it becomes part of the Mooeys model.
Laser Isn’t a Treatment — It’s a Strategic Revenue Stream
When introduced properly, laser:
✨ stops client leakage ✨ boosts average spend ✨ increases long-term loyalty ✨ creates predictable recurring revenue ✨ enhances the salon’s reputation ✨ provides career progression for therapists
It’s smart. It’s sustainable. It’s scalable. This is the kind of thinking that makes a franchise profitable, not just pretty.
This Is What Franchise Fees Are REALLY Paying For
A lot of franchises sell branding. We sell better decision-making.
Franchise fees cover:
the years we spent testing
the money we risked so our partners don’t have to
the mistakes we’ve already made
the systems we perfected
the pricing that’s been maths-tested
the marketing that works
the launch plans that don’t flop
the knowledge no one else shares
This is the difference between struggling alone and succeeding with support.
The Mooeys Difference? We Don’t Guess. We Strategically MOOve.
Everything we do is built on:
🐮 logic 🐮 data 🐮 client demand 🐮 safety 🐮 profitability 🐮 operational sense 🐮 team development 🐮 long-term vision
Laser wasn’t a reaction. It was a well-planned, researched, tested, Mooeys-approved strategy.
And that’s what franchising should be.
A Good Franchise Gives You Branding. A Great Franchise Gives You Better Decisions.
At Mooeys, we don’t just want you to run a beauty salon. We want you to run a profitable, joyful, future-proof business that clients adore, and that you’re proud of.
Laser was one moove. There will be many more.
Because that’s what strong franchises do: They keep evolving. Thoughtfully, purposefully, and with their herd right beside them. 🐮✨